| Product
Our Brand Equity Development Service endeavours to develop the greatest asset any Enterprise has: its Brand.
The core Brand elements, driven by the Marketing Intelligence System (MIS) and supported by a stable Marketing Infrastructure (MI) are vital to the successful development of the Brand Equity of each Brand.
Our team of specialists utilises the key development factors from the Brand Audit Data Set to formulate the Development Project and KPI outcomes
Most assets depreciate in value, and are purposefully depreciated by accountants for the extortion of tax benefits, at the cost of the Enterprise Value (EV). Nett Asset Value (NAV) plays a big role in the valuation of the Enterprise - the greater the NAV, the greater the chance of an increased EV. It therefore makes logical sense that in order to grow the NAV, the Management Team should invest in assets that contribute toward the EV, such as property and also its own Brand.
This service is a Monthly Service. An active Subscription to the Brand Tracking Services is highly recommended
| Purpose
Developing the Brand Equity as a project could be done by the management team, but consideration should be given to the speciality of this field and thus the involvement of a marketing practitioner or management consultant is key to the success of such development.
| When it works
Current Brand Value (BV) will be captured on the Balance Sheet, improving its overall stability and position.
The Brand Value is re-assessed each fiscal and captured on the Balance Sheet, creating a trajectory path od Equity Growth, Year on Year.
| Process
The BED journey starts with a Brand Audit.
Once registered on the BrandTracker System, users are able to complete the Audit by answering two sets of questions. The results of the Audit then measures the overall business development and Brand profile of the Enterprise, along with an Enterprise Value (EV) and Brand Value (BV).
Once completed, BrandTracker automates a list of recomended activities, tasks and projects that could be embarked upon by the Brand owners, and their Management Consultant, in order to develop the Future Brand Value (FBV), and unlock its potential Brand Equity.
Phase One
Discovery call to discuss past, current and future challenges
Proposal delivery & acceptance
Initiation of Audit via Brand Tracker Audit Link
Delivery of 90 Page Audit Report with Valuation
Follow-up Discovery call to discuss findings
Phase Two
KPI Set Defined
Development Schedule Sets per Audit Data Set
Agreed upon On & Off Site Project Hours
Deliver BED as per set Schedule
Monthly, Quarterly Feedback Meetings
Annual Review & Audit
Phase Three
Final BED overview
Equity Assessment
Consultant Review & Specialist Recommendations
Brand Tracker Automation Set-up (optional - RFQ)
MIS & MI Development (optional - RFQ)