| Product
Our powerful API, BrandTracker was developed by our team of specialists to facilitate the Equity Growth Journey of Brands.
Driven by Ai, Bi, ML and Blockchain technology, BrandTracker is the preferred platform globally for brand owners to value, grow & track the Equity Growth of their Brands.
The BrandTracker subscription service provides each brand owner will real-time data analytics and a 90 page Audit Report, enabling the Management Team to develop & unlock
the future Equity of their Brand. Each Management Team could embark on their own development, provided that they have access to the adequate skilled human resource, or could contract such development to their Management Consultant.
The powerful BrandTracker AI-driven analytics enables the management team to effectively manage their data and empower them with the crucial information needed for critical decision-making and the effective management of the Enterprise.
Critical KPI’s are managed by a separate dashboard, with the powerful BrandTracker Analytics enabling the Management Team to timeously respond to both opportunities and threats within their immediate environment.
The powerful BrandTracker Analytics also empower and assist the Management Team to solving unique Business problems, by assisting their critical thinking process.
This is a Monthly Subscription Service, renewable every 12 months.
| Purpose
Most assets depreciate in value, and are purposefully depreciated by accountants for the extortion of tax benefits, at the cost of the Enterprise Value (EV). Nett Asset Value (NAV) plays a big role in the valuation of the Enterprise - the greater the NAV, the greater the chance of an increased EV. It therefore makes logical sense that in order to grow the NAV, the Management Team should invest in assets that contribute towards the EV, such as property and also its own Brand.
Brand Value (BV) always appreciate, making it one of the most powerful assets any Enterprise can own.
| When it works
The Management Team is able to capture the Brand Value (BV) on their Balance Sheet each fiscal and track the Equity Growth of their Brand.
The Management Team has access to Ai-driven Data Analytics that empower them to better Brand decision-making.
| Process
The seamless "DIY" process was designed to facilitate an "easier-to-manage" approach to modern Martech.
Our fully automated system enables each user with an user-friendly interface, enabling them to navigate the data-rich environment with ease
Phase One
Platform connect via Consultant or Social Media Channels
Register User Account via Registration Link
Account User Verification
Phase Two
Brand Audit via online Questionnaire
Brand Audit Report
Schedule Discovery Call with Consultant
Phase Three
Capture Brand Value on Balance Sheet
Access Data Analytics for easier Brand Management