| Product
The Brand's message to Market is an acute articulation of its core message pillars, which has been formulated from the Brand Constructs and Brand Identity.
It is a bridge that connects the Brand, its Promise and its Value Proposition to its Markets, Customers and all Stakeholders.
Articulating the Brand message through the right copy is paramount.
Every Brand Story, every Blog, Article, Digital Content or interview. Every word matters. Each word can either make or break the Success, Equity Growth and Market Position of the Brand, so choosing the right copy to represent a Brand is the highest priority of each Brand Ambassador.
This Service is charged at an hourly rate.
| Purpose
In short, great copywriting is essential for building great brands because it effectively communicates the brand's message, establishes its personality, creates emotional connections with consumers, differentiates it from competitors, drives action, tells compelling stories, builds trust, and adapts to various communication channels.
| When it works
The Brand message is able to reach its intended Market effectively.
The core value set of the Brand is being communicated across all media types and formats.
| Process
Once the Brief has been formalised, a Project file will be made available on the Twelve2 Marketing Portal, providing easy access to the client and all parties involved.
Our seamless and integrated Process facilitates the easy delivery of our Copy Writing Services,
Phase One
Develop message concept wiith Consultant
Formulate message brief with Consultant
Portal Access created
Phase Two
Copy Writing Draft Copy created & submitted for proof reading & corrections
Corrections & Final Editing
Final Copy submitted for sign-off
Phase Three
Final Copy published in agreed format
Final Copy sent to Client