| Product
The MIS is a system built with 7 inter-locking “building blocks” that make up the most crucial part of the Equity Engine, and facilitates the formation of a relevant Value Proposition (VP), suitable to the markets serviced by the Brand.
The Performance of the MIS is supported by a successfully implemented MI
Driving conversions and creating a sustainable Enterprise is a direct result of a well constructed MIS. At Twelve2 Marketing, we believe that strategic marketing is the key to unlocking a brand's full potential and driving unparalleled success.
This cluster of strategic Marketing Systems enable Brands to amplify its message to market, positioning the brand in front of a wider audience. Reach new markets, attract fresh customers, and increase your brand's visibility in ways you never thought could be possible.
This service is charged at an hourly rate. Subscribing to the BrandTracker subscription is highly recommended.
| Purpose
Every brand has something unique to offer. Marketing Systems showcase the distinct value proposition, setting the Brand apart from its competitors. Let your brand's personality shine through and capture the hearts of your target audience.
| When it works
The interlocking systems are able to work together to form an "Equity Engine" that drives Brand Equity.
The MIS and MI structures provide Brands with the infrastructure to both reach and add value to their selected Target Audiences.
| Process
By following the steps and incorporating feedback and learnings from stakeholders, we can build a robust marketing intelligence system that empowers the organization to make informed decisions and stay ahead of its competition.
Phase One
Management Review
Define Goals & Objectives
Schedule Development Project
Project Kick-off
Phase Two
Identify Data Sources
Prepare Data Collection & Integration Systems
Prepare Data Analytics & Insights Generation
Reporting & Automation Scalability
Phase Three
Management Review
Management commitment to continue with MI implementation (not included in this Service)